Before reading any further it is imperative that you flick through the gallery of kittens and puppies that accompanies this story. Now. Go on. Seriously, we’ll wait.
Back? Good. You should be ready to concentrate fully on the task at hand — examining a study which claims to have found that exposure to cute animals increases the brain’s concentration levels for a short time afterward. “The Power of Kawaii”, published in the open access journal Plos One, details an investigation into the kawaii phenomenon — that essential quality of cuteness which permeates so much of Japanese culture.
via Wired
Image: Stefano Mortellaro/Flickr
