The average NFL match lasts three hours from start to finish, but contains only about a dozen minutes of action. TV broadcasters have become expert in filling the gaps between outbreaks of sport on the field with an intoxicating mix of anticipation, apprehension, and advertising. The drama and magic of football as a collective spectacle intermingles with branding messages urging me to buy more stuff. This past week I decided to find out exactly how much it would cost me to be the perfect consumer and buy everything I’m prompted to acquire during a game. Every car, every pizza, every beverage.
via The Verge
