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Chef Alton Brown on adapting the recipe to the social media age

In a digital world, the recipe has transformed from a static set of instructions into a kind of open-source code which any cook and adjust or reformulate. Food Network’s Alton Brown proposes to embrace that trend to create a form of living recipe.

Many of you may already be familiar with Alton Brown, the host of Good Eats and other Food Network TV programs. I love him because like us, he’s a geek at heart, never missing a chance to explain the chemistry and history of cooking along with its technique. It turns out, though, that Brown is a geek in the tech sense as well.

In an interview with food blog Serious Eats, Brown gave his thoughts on how social media is changing the way the world approaches the rarefied art of recipe writing. Recipes used to immalleable creations, published in cookbooks and magazines or printed on index cards. But with the rise of the internet and social media, recipes are often adjusted, reformulated and repurposed within minutes of being published.
via GigaOM

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