Spencer Chen did an A/B test on the efficacy of “booth babes” at a big trade-show, staffing a booth in one part of the floor with scantily clad models, and another with older women recruited for their people skills, dressed in professional attire.
The results were clear for Chen: the “grandmas” generated far more sales-leads and conversions than the “babes.” What’s more, the kind of attendees the “babes” attracted were less valuable to Chen’s companies: rather than roping in executives with purchase-decision power, they brought in young “IT nubs” who just wanted to get their pictures taken with models in sexy outfits.
via Boing Boing
January 15, 2014
