French company Spotter has developed an analytics tool that claims to have up to 80% accuracy in identifying sarcastic comments posted online.
Spotter says its clients include the Home Office, EU Commission and Dubai Courts.
The algorithm-based analytics software generates reputation reports based on social and traditional media material.
However some experts say such tools are often inadequate because of the nuance of language.
Spotter’s UK sales director Richard May said the company monitored material that was “publicly available”.
Its proprietary software uses a combination of linguistics, semantics and heuristics to create algorithms that generate reports about online reputation.
via BBC News
July 4, 2013
