Pack up your soldering gun, your API handbook and your slide rule, we’re heading to Design West 2013 – where the sun is high, the booth babes look bored, and the tumbleweeds are plentiful. This week I’m chatting with Joerg Bertholdt (Director of Marketing, MCU Tools and Software – Atmel) about embedded design tools and how the right tools just might make your next embedded design a whole lot easier. Also this week, I’m breaking down my Design West swag count and investigating what the heck the semi truck on this year’s expo show floor was all about.

I’m giving everyone a chance to win a BeagleBone Black courtesy of newark element14. Check out this week’s episode of Fish Fry to find out how you can win.

Fish Fry Links – April 26, 2013

Instagram photo of Amelia and the Zilog Nerd Kit

Instagram photo of Amelia’s Design West swag haul

Atmel’s Complete Development Tools Platform Further Simplifies MCU Design Process

More Information about Atmel

More information about this week’s Nerdy Giveaway courtesy of newark element14 – BeagleBone Black

Microchip Unveils First 3 nm PCIe® Gen 6 Switch to Power Modern AI Infrastructure

Sponsored by Microchip

AI systems are starving for bandwidth. Microchip’s 3 nm Switchtec™ Gen 6 PCIe® switches deliver up to 160 lanes, lower power, and CNSA-compliant security—built for the future of AI and cloud infrastructure.

Click here to read more

featured chalk talk

USB 3 Type C

Sponsored by Mouser Electronics and Würth Elektronik

In this episode of Chalk Talk, Mario Moeller from Würth Elektronik and Amelia Dalton explore the components and mechanics of USB 3 Type C connectors. They also investigate the benefits that super speed lanes and power filters bring to these connector solutions and how you can get started using Würth Elektronik USB 3 type C connector solutions for your next design.

Click here for more information about Würth Elektronik USB 3.1 SuperSpeed+ Connectors & Cables

Nov 13, 2025

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Westward Ho!

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