If you enjoyed the original Lattice MachXO2 “pitchman” video in 2010, or the follow-up Power Manager II “pickle” video, check out the latest music video from Lattice featuring the LatticeECP3 FPGA. It’s not surprising that when you mix a great product like the LatticeECP3 with a light-hearted video, the response is going to be win-win for an engineering audience.