editor's blog
Subscribe Now

Exploiting the IoT

There’s technology and then there’s marketing. Properly done, they work well together. But there are times when the marketing gets ahead of the technology and times when it can actually be behind the technology. In both cases, it can be intentional or inadvertent.

We’ve talked about the META processor from Imagination Technologies (IMG), both generically and with respect to its threading capabilities. Still, IMG have intentionally focused their messaging on the larger functions that include a processor; they have done little to specifically promote the META brand on its own. In this regard, the META marketing has remained in the shadows even as the technology itself was given their full attention.

In a conversation with them at ESC, they noted that this will change. They see an opportunity to make specific processor inroads using the technology that they’ve been honing for years. You might think it’s foolhardy to jump in against the likes of ARM or MIPS at this juncture, and IMG would agree. There’s little stomach for going head-to-head against these guys in their well-entrenched markets, defended by giant, impenetrable walls built out of millions of lines of legacy code.

Instead, they see the Internet of Things (IoT) as their ticket. This is a fresh domain, meaning that there’s not a lot of existing code in place. It requires smaller processors, making those a natural focus. They have processors that can work at the application level, but competing at that level takes them head-to-head with the big incumbents, so they’re laying a bit low on such devices until, perhaps, they have carved more space out for themselves within their more accessible target region.

Of course, the IoT needs more than processors, and IMG is also putting forward the supporting IP necessary to complete a solution. Services like FlowWorld also contribute to the overall picture.

You can see more about what they have to say on the matter in their recent news release.

Leave a Reply

featured blogs
Jul 17, 2025
Why do the links in Outlook emails always open in the Microsoft Edge web browser, even if you have another browser set as your default?...

featured paper

Maximize Power Efficiency in Embedded Applications with Agilex™ 5 E-Series FPGAs and SoCs Memory Solutions

Sponsored by Altera

Learn how Altera Agilex™ 5 FPGAs and SoCs deliver up to 1.9× lower system power than Zynq UltraScale+ without sacrificing performance. This white paper dives into real benchmark data, memory interface efficiency, and architectural advantages that make Agilex 5 the smart choice for embedded, vision, and AI edge applications. Optimize for power, performance, and design simplicity.

Click to read more

featured chalk talk

High Power Charging Inlets
All major truck and bus OEMs will be launching electric vehicle platforms within the next few years and in order to keep pace with on-highway and off-highway EV innovation, our charging inlets must also provide the voltage, current and charging requirements needed for these vehicles. In this episode of Chalk Talk, Amelia Dalton and Drew Reetz from TE Connectivity investigate charging inlet design considerations for the next generation of industrial and commercial transportation, the differences between AC only charging and fast charge and high power charging inlets, and the benefits that TE Connectivity’s ICT high power charging inlets bring to these kinds of designs.
Aug 30, 2024
36,225 views