Oslo, Norway – December 4, 2013 – Ultra low power (ULP) RF specialist Nordic Semiconductor ASA (OSE: NOD) today announces preliminary details of exhibits, demonstrations, and partner companies that it will be hosting on its booth (MP25277 in South Hall 2) at International CES 2014. CES is the world’s leading consumer electronics exhibition and is organized by the U.S.-based Consumer Electronics Association (CEA). The event will be held in Las Vegas, NV, from January 7 to 10, 2014.
Nordic has teamed up with companies from North America, Europe, and Asia which are using its nRF51 Series Bluetooth® low energy and ANT+ solutions in a number of innovative “appcessories” that take advantage of Bluetooth v4.0’s and ANT+’s seamless pairing with iOS-, Android-, and Windows 8-powered smartphones and tablet computers. Appcessories combine a compact, portable accessory equipped with Bluetooth low energy (marketed to consumers as Bluetooth Smart) or ANT+ wireless connectivity with a software “app” supported by a Bluetooth v4.0 (Bluetooth Smart Ready)- or ANT+-equipped mobile device. (See “About Bluetooth low energy, Bluetooth Smart, and BluetoothSmart Ready” below.)
Companies exhibiting on the Nordic booth include TKO (wireless beacon), Estimote (wireless beacon), Braveridge (tested and verified RF module), QFO Labs (remote controlled quad copter), Wimoto (environmental sensor), Chomp (activity sensor), Thalmic Labs (arm movement-based remote control), Belwith (smart home accessories including lighting and door locks), Novalia (paper-based keyboard), IDT (weather station), Primax (mouse, keyboard, and remote control), and TCL/ALCATEL ONETOUCH.
Key products will also feature in extended presentations at various times during the event. (For more details go www.nordicsemi.com/eng/News/Events/CES-2014.) For example, Dr. Kate Stone, CEO of U.K. startup Novalia, will demonstrate the company’s low-cost, patented manufacturing technology using standard print processes combined with capacitive touch technology, that would allow Bluetooth low energy wireless control to be added to everyday low cost materials such as paper, card, and plastic, for potentially just a few dollars in high volume.
All the product and demonstrations are based on Nordic’s market-leading nRF51 Series multiprotocol Systems-on-Chip (SoCs). The nRF51 series SoC architecture is designed specifically to minimize average current consumption and enable single-chip implementations of a wide range of wireless applications without the need for extensive RF expertise. (See “About nRF51 Series” below.)
In addition to the serious side of its business, Nordic is offering an opportunity for chess fans to be one of 20 players in a simultaneous match up with newly-crowned world chess champion and world chess number 1 Magnus Carlsen. Nordic entered into a three-year sponsorship deal with Norwegian Carlsen earlier this year. (For more details of the competition go to www.nordicsemi.com/eng/News/Events/CES-2014-Chess-Tournament.) Carlsen will also visit the Nordic booth to sign autographs on Wednesday, January 8 between 15:00 and 16:00.
“This year’s CES promises to showcase more new products than ever,” says J. Darren O’Donnell, Nordic Semiconductor’s Director of Sales – Americas. “Together with some key clients, Nordic will do its part to ensure visitors witness the latest technology in the form of Bluetooth low energy and ANT+ based appcessories. With the introduction of a wide range of compatible smartphones and tablets over the past 12 months, hundreds of companies are rushing to bring these appcessories to market and the selection on the Nordic booth at International CES has been carefully chosen to indicate just how pervasive ultra low power wireless connectivity is becoming.”
International CES boasts more than four decades of success. In 2013, CES showcased more than 3,200 exhibitors, including manufacturers, developers and suppliers of consumer technology hardware, content, and technology delivery systems. More than 152,000 attendees from over than 150 countries attended the event.
About Bluetooth low energy, Bluetooth Smart, and Bluetooth Smart Ready
About Nordic Semiconductor ASA
