“Almost 1 in 4 garments are being returned – 70% of those returns are because the customer’s got the wrong size,” says Heikki Haldre, Chief Executive and founder of London-based Fits.me.
Companies like his are using technology to reduce these high return rates.
Fits.me has developed a virtual fitting room that works in conjunction with a retailer’s online store. Shoppers enter some basic measurements and a virtual mannequin adjusts to fit their dimensions.
The user can then dress the mannequin with different sizes, allowing them to see how different garments will fit before making their purchase.
via BBC News
