Are you enjoying this article? Do you find it relevant to your life? I’d like to take all the credit for that, but new research suggests your positive reaction may simply reflect its physical presentation.
It finds articles with a simple, symmetrical layout—something close to what we routinely use at PSmag.com—are more appealing to readers, and seem more personally significant. What’s more, readers apparently pay closer attention to the arguments contained in such pieces.
via Pacific Standard
March 21, 2014
