Whether you design software or physical products, the role of the designer is the same: to build a bridge between the user’s intent and the actual outcome of that intent.

The most successful designs are the ones that make the intermediary disappear, or be so unobtrusive or intuitive that we completely fail to notice it.

Think about the brilliance of the hammer as that “bridge” — when you want to hang a picture on the wall, there is no doubt in your mind which tool to use, which side to hold, and how to apply it. The hammer is so easy to use, not only because it is well designed, but because of our cumulative experience with hammers, which creates such a familiarity that the tool is almost universal.
via Venture Beat

Continue reading