The Skeptical Science web site works to debunk the critics of global warming, and works hard to do so. A new handbook put out by the site, The Debunking Handbook, is a veritable how-to guide to the practice of shooting down any misinformation, whether a global science issue, or your company’s belief that “password123” is a valid password.
In other words, you can glean some really helpful lessons from The Debunking Handbook that you can apply far beyond the endless back-and-forth of global warming discussion. Whatever misinformation you want to dispel—in an email, in a blog post, in a meeting—you need to, for example, avoid the Familiarity Backfire Effect, where mentioning the misinformation specifically only lends to people becoming more familiar with that myth. via Lifehacker
November 30, 2011


