IKEA furniture is a ubiquitous feature of the 20-something’s apartment. But at some point, IKEA furniture tends to get replaced with furniture from more upscale, “adult” stores—but when? Earnest, a student loan startup, put together some data on when people age out of their IKEA shopping habits, and found that it happens at about 34 years old, per Popular Mechanics.
Earnest’s data comes from tens of thousands of loan applicants who responded to their survey. The company compared the ages of people who turn first to IKEA for their furniture needs to those who go to Lowe’s, Crate & Barrel, and other stores. IKEA is the only store whose peak customer age is below 30, according to Earnest, while people in their 30s tend to go to Bed Bath & Beyond and Williams-Sonoma, though that doesn’t mean they’re not still sitting on their IKEA couch. And most people who are more than 40 years old go to hardware/home improvement stores like Home Depot or Lowes.
via Mental Floss
