‘Virtual mannequins’ promise a better fit

“Almost 1 in 4 garments are being returned – 70% of those returns are because the customer’s got the wrong size,” says Heikki Haldre, Chief Executive and founder of London-based Fits.me.
Companies like his are using technology to reduce these high return rates.
Fits.me has developed a virtual fitting room that works in conjunction with a retailer’s online store. Shoppers enter some basic measurements and a virtual … Read More → "‘Virtual mannequins’ promise a better fit"










