Quietly flying under the radar in the fitness wearables market is Whoop, a manufacturer of high-end wrist-worn straps that measure data 100 times per second. In what could turn out to be one of the more bizarre licensing agreements ever, the startup struck a deal with the NFL Players Association today that will make it possible for players to sell their health data.
At its most basic level, the agreement paves the way for Whoop to sell licensed player-designed wristbands for its $500 Whoop Strap 2.o but that’s the least interesting part. The players who decide to participate in the program will own all of the health data that Whoop collects and the NFLPA sees this as another monetizable part of the game. “Every day, NFL players produce data that can translate into physiological and financial opportunities. We see partnering with WHOOP as the first step in harnessing this exciting technology,” Ahmad Nassar, President of NFL Players Inc. said in a statement.
via Gizmodo
