If you’re willing to shell out nearly $31,000 for a bespoke brew, The Drinks Business reports that Meantime Brewing Company, a London-based craft beer company, is now offering customers the chance to create a beer that appeals specifically to their individual flavor profiles by using DNA testing.
Meantime Brewing Company has joined forces with genetics company 23andMe to make custom beverages, which they’re advertising as “the world’s most personalized beer.” Dubbed “Meantime Bespoke,” the service begins with 23andMe’s scientists, who test beer lovers’ saliva samples for hereditary variations in oral taste receptors (which involves a taste gene called TAS2R38). This helps identify genetic variants that may determine whether drinkers are disposed toward certain flavor profiles—think sweetness or bitterness—in beer.
via Mental Floss
