Taste and smell are linked—a fact that becomes clear if you eat your favorite foods while you have a cold. The sense that you might not realize is affecting your palate? Sound. Food podcast The Sporkful recently took a closer look at the illusion of taste during an interview with psychologist Charles Spence, an expert in the relationship between sound and taste.
Past research certainly backs up the notion. A 2004 study found that loud crunching sounds make people think chips are crispier and a 2014 study Spence conducted found that noise impaired people’s ability to taste sweet and sour.
via Mental Floss
