“In November 2010, Latitude Research and Next American City launched a study to investigate how new technologies and information access can improve transit and other life experiences; specifically, the study sought to uncover how cities, transportation providers and technology companies can work together to develop these information-based solutions and, ultimately, encourage adoption of more sustainable transit.”

Read full article/report here

Also Part 2: Going Car-Free for a Week Uncovers Shift in Psychology: Is Ownership Really Necessary?

and Part 3: Tech for Transit Study Highlights Big Opportunities for Mobile