Minutes after Apple released its record-breaking quarterly earnings this week, the Associated Press published (by way of CNBC, Yahoo, and others) “Apple tops Street 1Q forecasts.” It’s a story without a byline, or rather, without a human byline — a financial story written and published by an automated system well-versed in the AP Style Guide. The AP implemented the system six months ago and now publishes 3,000 such stories every quarter — and that number is poised to grow…
You wouldn’t necessarily know it at first blush. Sure, maybe reading it in the context of this story it’s apparent, but otherwise it feels like a pretty standard, if a tad dry, AP news item. The obvious tell doesn’t come until the end of an article: “This story was generated by Automated Insights.” According to AI’s public relations manager James Kotecki, the Wordsmith platform generates millions of articles per week; other partners include Allstate, Comcast, and Yahoo, whose fantasy football reports are automated. Kotecki estimates the company’s system can produce 2,000 articles per second if need be.
via The Verge
January 30, 2015
