Design in the Fast Lane

Tackling the Challenges of the Next Generation of Automotive Design

by Amelia Dalton

On Your Mark! Get Set! Design! In this week’s Fish Fry, I chat with Alex Tan (Marvell Semiconductor) about the emerging trends in automotive design, the biggest challenges that we face as engineers when it comes to automotive product design, and how Marvell’s new Automotive Center of Excellence will help us make our motor-runnin’ dreams become reality. Also this week, we take a slower look at that big ol’ traffic jam called DFT and why emulation may be the key to getting DFT off the critical path on your next chip design.

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Links for May 13, 2016

More information about Marvell Semiconductor

Marvell Announces Automotive Center of Excellence Grand Opening in Ettlingen Germany

New Episode of Chalk Talk: De-Risk Yield Manufacturing Ramp-up with Veloce DFT App

Microchip Unveils First 3 nm PCIe® Gen 6 Switch to Power Modern AI Infrastructure

Sponsored by Microchip

AI systems are starving for bandwidth. Microchip’s 3 nm Switchtec™ Gen 6 PCIe® switches deliver up to 160 lanes, lower power, and CNSA-compliant security—built for the future of AI and cloud infrastructure.

Click here to read more

featured chalk talk

USB 3 Type C

Sponsored by Mouser Electronics and Würth Elektronik

In this episode of Chalk Talk, Mario Moeller from Würth Elektronik and Amelia Dalton explore the components and mechanics of USB 3 Type C connectors. They also investigate the benefits that super speed lanes and power filters bring to these connector solutions and how you can get started using Würth Elektronik USB 3 type C connector solutions for your next design.

Click here for more information about Würth Elektronik USB 3.1 SuperSpeed+ Connectors & Cables

Nov 13, 2025

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Design in the Fast Lane

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