Design in the Fast Lane

Tackling the Challenges of the Next Generation of Automotive Design

by Amelia Dalton

On Your Mark! Get Set! Design! In this week’s Fish Fry, I chat with Alex Tan (Marvell Semiconductor) about the emerging trends in automotive design, the biggest challenges that we face as engineers when it comes to automotive product design, and how Marvell’s new Automotive Center of Excellence will help us make our motor-runnin’ dreams become reality. Also this week, we take a slower look at that big ol’ traffic jam called DFT and why emulation may be the key to getting DFT off the critical path on your next chip design.

Download this episode (right click and save)

Links for May 13, 2016

More information about Marvell Semiconductor

Marvell Announces Automotive Center of Excellence Grand Opening in Ettlingen Germany

New Episode of Chalk Talk: De-Risk Yield Manufacturing Ramp-up with Veloce DFT App

Need Faster VNX+ Development? Elma Just Built the First Lab Platform for It

Sponsored by Elma Electronic

Struggling to evaluate VNX+ modules or build early prototypes? Elma Electronic’s new 3-slot FlexVNX+ dev chassis streamlines bring-up, testing, and system integration for VNX+ payload cards—SOSA-aligned, lab-ready, and built for fast time-to-market.

Click here to read more

featured chalk talk

Time to first prototype shouldn’t be so hard!

Sponsored by Siemens Digital Industries Software

In this episode of Chalk Talk, Romain Petit from Siemens and Amelia Dalton examine the challenges of FPGA-based prototyping and how the automatic partitioning, automatic cabling, runtime and debug infrastructure and more of the Siemens VPS platform can make your next FPGA-based prototype project easier than ever before.

Click here to read the whitepaper called

Dec 3, 2025

18,198 views

Design in the Fast Lane

Related