Approximately one-third of embedded designers surveyed on the adoption and use of FPGAs for embedded applications responded that they perceived FPGAs as too expensive to use in their designs. However, a look at the total cost of ownership (TCO) at the system level (as measured by development, enhancement, replacement, and maintenance costs over the lifetime of the product) reveals that Altera FPGAs offer competitive and flexible alternatives to discrete MCU/DSP/ASSP products.

Author:  Jason Chiang, Sr. Technical Product Marketing Manager, Industrial and Automotive Business Unit, Altera Corporation

Jason Chiang is a senior technical marketing manager for Altera’s Industrial and Automotive Business Unit, based in San Jose, California. In this role, Jason is responsible for developing marketing strategies and solutions that facilitate the use of FPGAs in industrial applications. Prior to rejoining Altera in 2008, Jason held various product marketing management roles at P.A. Semi and PMC-Sierra. He holds a BSEE from Cal Poly, San Luis Obispo.