Everybody knows that the key to successful content marketing is high-quality, engaging content – distributed to an attentive, relevant audience.
Chalk Talk on-demand webcasts are a unique concept pioneered by EE Journal. They combine the large audience loyalty of a popular ongoing series with the education power of your company’s best presenters and topics.
Now in their ninth year, Chalk Talk webcasts have built a huge following among engineers. Hosted by EE Journal’s Amelia Dalton, each episode begins on Amelia’s chalkboard where she delivers a short, witty introduction to your technical topic – illustrated with notes and diagrams. She then introduces your speaker and conducts an engaging question-and-answer style interview throughout your presentation.
Chalk Talks have built an enthusiastic, loyal audience with thousands of viewers watching each episode – delivered in streaming HD to web browsers, mobile devices, and tablets. The casual, humorous style, interview format, and high-quality production keep the audience engaged and interested in your topic.
Every Chalk Talk will be promoted with our new EE Journal VideoBoost technology – generating more than double the views on average over a one-year run.
What You Get
Your Chalk Talk sponsorship includes a full episode of our popular series – dedicated exclusively to you. Your Chalk Talk episode will be available on demand for an entire year, and includes massive promotion to attract viewers to hear your message.First, we fly to your location and record your presenter in a no-pressure, calm environment. All you need is a PowerPoint deck, a person to present it, a headshot of your presenter, and an hour or two in your own conference room. We handle the rest.
Our professional audio editor will make your presenter sound great, cleaning out all the “ums” and “uhs” and giving you unlimited do-overs so that your message is clear and professional. We’ll craft a clever and funny intro on Amelia’s famous Chalk Talk chalkboard – to engage the audience and set the tone for the presentation. We’ll turn your presentation into an interactive “interview” format between Amelia and your presenter, and we’ll spice it up with real-time animations to hold the audience’s interest and to focus their attention on the points that matter most.
After we complete post-production, we’ll send you a proof link to make sure everything turned out all right. Then, your Chalk Talk will go live!
Your Chalk Talk episode will be launched with a social media and e-mail blitz, including promotion on EE Journal’s YouTube, twitter, Facebook, Google+ and LinkedIn feeds, and a dedicated e-mail to our Chalk Talk subscriber list.
Your episode will be promoted across EE Journal properties for the entire year. We will also provide you with any links, embed code, and other support you need so you can embed and promote your Chalk Talk episode to your own audience and social media channels and on your own website.
Your Chalk Talk episode will be live for an entire year – with massive ongoing promotion as a “featured Chalk Talk” on EEJournal.com, on the EE Journal YouTube channel, and on the EE Journal Facebook page, as well as listings and banner ads in our weekly newsletters.
Each Chalk Talk also includes linking to one “more info” call-to-action asset such as an accompanying white paper, datasheet, or demo download. These assets dramatically improve your lead capture and qualification.
What You Give Us
Chalk Talks are the easiest game in town for high-quality webcasts.
All you need is:
- a PowerPoint deck
- a presenter
- an hour or two in your own conference room
We do the rest. It’s that easy. Really.
Before we go live, we’ll also need a URL for your call-to-action link. This link normally goes to a location on your website, and promotes a related white paper, dev-kit purchase, software download, or other “more info” asset.
Wanna know how easy it really is? Read our Pre Chalk Talk Instructions.
What It Costs
Chalk Talk webcasts run on-demand for one year and include our travel to your location (Continental U.S.), full production, promotion, hosting, and reporting: $15,000 per episode.
Discounts are available. Contact your sales representative for a quote specific to your campaign needs.
Click here for our Terms & Cancellation Policy.