Targeted Display Advertising in EE Journal gives maximum impact for minimum budget.
Targeted Display Advertising focuses on the audience segments you choose, and allows you to hit those targeted segments with optimized positioning on the home page of EEJournal.com, in context-matched content pages, and in daily email newsletters, putting your branding and messaging right where it counts.
Every campaign needs Branding and Awareness components to reach and influence the 99% of the target audience that isn’t yet actively making a purchase decision. Targeted Display Advertising lets you make those critical positive impressions efficiently and effectively.
What You Get
Each Targeted Display Advertising campaign includes top, middle, and bottom banner placements plus a descriptive text ad/link on the home page of EEJournal.com, in the content areas of EEJournal.com, and in relevant email newsletters.
You make an impression regardless of where on the page the viewer is going, or how they access our content. If they read our email newsletters, you’re there. If they come to our home page, you’re there. If they come from a search engine directly to our articles, news stories, or forum topics, you’re there as well. Even if they flow in from a social media site like Facebook, Twitter, or LinkedIn – your message is delivered, right alongside our audience-engaging content.
To be sure your budget is focused on the audience you want, your ads are matched with content pages on the topics you choose. You pick the topics from our list of targeting channels, and we deliver them in an optimized fashion.
How do you know if your campaign is working?
We send you a monthly report of all your campaign results. Plus, we give you a secure login to our ad server where you can monitor and track your campaign in real time and download results and reports, as well as assistance and training from a Techfocus Media associate who will help you with any questions you may have.
What You Give Us (Specifications)
1. First, purchase the total number of adviews that match your program goals and budget.
You can purchase any number of adviews. The following table gives rough guidance for various lengths and strengths of campaigns:
2. When you’re ready to get started, give us at least one two-ad group.
Note: You may submit as many of these two-ad groups as you like. Each two-ad group may be targeted separately to reach the audience you desire.
Each two-ad group requires one from each of the following “rectangle” and “leaderboard” groups which run both on the website and in email newsletters:
- IAB standard “Medium Rectangle” (300×250) OR “Large Rectangle” (336×280) for the main content area of all pages of the website and the main content area of email newsletters
- IAB standard “Leaderboard” (728×90) OR “Super Leaderboard” (970×90) for the top header and bottom footer locations on all pages of the website and the top header and bottom footer locations in email newsletters
Each ad must be submitted as .jpg or .gif. For the portion of your campaign that will be delivered by email, no rich media, HTML5, or third-party ad tags are supported. Animated .gif is okay, and click URLs may include tracking.
Each ad may also optionally be submitted in rich-media format for the web (HTML5, etc.) and may be delivered using popular third-party ad server tags. A backup .jpg or .gif ad is required for browsers that do not support rich media, such as mobile browsers.
Ad materials are due one week prior to publication, and must be submitted to email@example.com
* each ad above should meet IAB banner ad standards
** each ad above requires a target URL for click-thrus
3. Finally, for each two-ad group you submit, we’ll need to know:
(a) Start date and end date for this two-ad group
(b) Number of adviews you want to allocate to this two-ad group
(c) (optional) Any combination of targeting channels from the list below
(Note: If you don’t choose channels, your ads will be served to all the targeting channels.)
(d) (optional) If you want to restrict this two-ad group to certain countries, a list of those countries. (Note: if you do not choose countries, your ads will be served globally.)
Communications, Networking, Wired, Wireless
Computers, Peripherals, Storage
Industrial, Automotive, Controls, Manufacturing
Maker & Hobby
Medical and Imaging Equipment
Mil/Aero, Military, Aerospace, High reliability
Analog and Mixed-Signal Design
Board and Module Design
EDA, Design Tools, IP-based Design
Engineering Career, Life, People
IoT & MEMS
Embedded Systems Design (Hardware/Software)
FPGA and Programmable Logic Design
Semiconductor & IC Design
Power, Energy and Lighting Design
Test, Measurement, Instrumentation
What It Costs
Targeted Display Advertising is sold on a CPM basis.
Cost per 1,000 adviews (CPM) $160
Discounts are available. Contact your sales representative for a quote specific to your campaign needs. Dates are subject to availability and prior sale. Dates are only reserved once a signed Insertion Order is received, and cancellation fees apply.
Click here for our Terms & Cancellation Policy.