Targeted Display Advertising in EE Journal gives maximum impact for minimum budget.

Targeted Display Advertising focuses on the audience segments you choose, and allows you to hit those targeted segments with optimized positioning on the home page of, in context-matched content pages, and in relevant e-mail newsletters, putting your branding and messaging right where it counts.

Every campaign needs Branding and Awareness components to reach and influence the 99% of the target audience that isn't yet actively making a purchase decision. Targeted Display Advertising lets you make those cricital positive impressions efficiently and effectively. 

What You Get

Each Targeted Display Advertising campaign includes top, middle, and bottom banner placements plus a descriptive text ad/link on the home page of, in the content areas of, and in relevant e-mail newsletters. 

You make an impression regardless of where on the page the viewer is going, or how they access our content. If they read our e-mail newsletters, you're there. If they come to our home page, you're there. If they come from a search engine directly to our articles, news stories, or forum topics, you're there as well. Even if they flow in from a social media site like Facebook, Twitter, or LinkedIn - your message is delivered, right alongside our audience-engaging content.

To be sure your budget is focused on the audience you want, your ads are matched with content pages on the topics you choose. You pick the topics from our list of targeting channels, and we deliver them in an optimized fashion.

How do you know if your campaign is working? 

We send you a monthly report of all your campaign results. Plus, we give you a secure login to our ad server where you can monitor and track your campaign in real time and download results and reports, as well as assistance and training from a Techfocus Media associate who will help you with any questions you may have.

What You Give Us (Specifications)

1.  First, purchase the total number of adviews that match your program goals and budget.

You can purchase any number of adviews. The following table gives rough guidance for various lengths and strengths of campaigns: 


2.  When you're ready to get started, give us at least one four-ad group.

Note: You may submit as many of these four-ad groups as you like. Each four-ad group may be targeted separately to reach the audience you desire.

Each four-ad group requires ALL FOUR of the following ad sizes which run both on the website and in e-mail newsletters:

  • IAB standard "Full Banner" (468x60) for the upper right location on all pages of the website and the upper right location in e-mail newsletters
  • IAB standard "Large Rectangle" (336x280) for  the main content area of all pages of the website and the main content area of e-mail newsletters
  • IAB standard "Leaderboard" (728x90) for the bottom footer location on all pages of the website and the bottom footer location in e-mail newsletters
  • Text Ad (500 characters or less with one link) for the main content area of all pages of the website and the "announcements" section of e-mail newsletters

Click here to see sample ad sizes.

Each ad must be submitted as .jpg or .gif. For the portion of your campaign that will be delivered by e-mail, no rich media, flash, HTML5, or third-party ad tags are supported. Animated .gif is okay, and click URLs may include tracking.

Each ad may also optionally be submitted in rich-media format for the web (HTML5, flash, etc.) and may be delivered using popular third-party ad server tags. A backup .jpg or .gif ad is required for browsers that do not support rich media, such as mobile browsers.

Ad materials are due one week prior to publication, and must be submitted to

* each of the four ads above should meet IAB banner ad standards

** each of the four ads above requires a target URL for click-thrus

*** for flash ads, please follow MFAA clickTAG specifications for click-tracking

3.  Finally, for each four-ad group you submit, we'll need to know:

(a) Start date and end date for this four-ad group

(b) Number of adviews you want to allocate to this four-ad group

(c) (optional) Any combination of targeting channels from the list below 
ote: If you don't choose channels, your ads will be served to all the targeting channels.)

(d) (optional) If you want to restrict this four-ad group to certain countries, a list of those countries
(Note: if you do not choose countries, your ads will be served globally.)

Targeting Channels:


analog.png Analog and Mixed-Signal Design
board.png Board and Module Design
eda.png EDA, Design Tools, IP-based Design

careers.png Engineering Career, Life, People
electromech.png IoT & MEMS
embedded.png Embedded Systems Design (Hardware and Software)
fpga.png FPGA and Programmable Logic Design
semiconductor.png Semiconductor & IC Design
power.png Power, Energy and Lighting Design
software.png Software Development

test.png Test, Measurement, Instrumentation


communications.png Communications, Networking, Wired, Wireless
computer.png Computers, Peripherals, Storage
consumer.png Consumer Electronics
green.png Green Technology
industrial.png Industrial, Automotive, Controls, Manufacturing
maker.png Maker & Hobby
medical.png Medical and Imaging Equipment
milaero.png Mil/Aero, Military, Aerospace, High-reliability
wireless.png Mobile Devices
robotics_chiclet25.png Robotics

What It Costs

Targeted Display Advertising is sold on a CPM basis. 

Cost per 1,000 adviews (CPM) $160

Discounts are available. Contact your sales representative for a quote specific to your campaign needs. Dates are subject to availability and prior sale. Dates are only reserved once a signed Insertion Order is received, and cancellation fees apply.

Click here for our Terms & Cancellation Policy.