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If You Don’t Call, They Can’t Answer

10 Tips for an Effective Call-to-Action

by Karen Simon

A call-to-action (CTA) is an important part of marketing that attempts to convert a reader into a lead. But, unfortunately, you can’t just slap a button on your ad that says, “Buy Now,” and expect a result. A reader must be inspired to take action. Here are some things to consider when designing your next CTA to help you elicit the response you desire. Read More

Pep Talk to Bloggers

My Favorite Tools for Writers Block

by Karen Simon

It’s that time again - time for the blog post. And I’ve got nothing to say. I can feel the pressure mounting as I strive for the perfect topic. Once again, I tell myself that this must be the blog post to top all blog posts.

But the more I focus on it, the harder it gets. My mind sorts through the options…

“How about…? No, that’s not good enough.”

“I know! …But that has nothing to do with my business.”  Read More

More Insider Articles

Watch this column for regular articles that will help you kick your marketing programs into high gear.


Karen Simon
Digital Marketing Solutions, EE Journal