Combining the best of traditional journalism with the power of digital distribution.

EEJournal delivers unique engineer-to-engineer insight that has attracted a large and loyal audience of engineering professionals. Our original content is delivered to that audience when, where, and how they want it - whether they prefer web, e-mail, mobile, or social media.

When it comes to delivering your message to the decision makers and connecting you directly with them exactly when they're about to make a purchase decision, EE Journal Advertising and Content Marketing services give industry-leading results and value.

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How to Attract Readers to Your Blog

Lessons Learned from EE Journal’s BlogBoost

by Karen Simon

It’s 2016, and by this time, most successful companies have recognized the importance of publishing high-quality blogs. Blogging is a great way to regularly touch your prospects and educate them on your product positioning and your company’s core strengths. It is important to build a long-term, trusting relationship so when the time is right for a purchase, there is a comfort level established that your brand is credible and capable of handling their business.

But not all blogs are created equal. Since the launch of EE Journal’s BlogBoost  product last year, I have noticed some factors that can significantly impact the engagement that blogs receive.  Read More

The Benefit of a Third Party Referral

Five Steps to Build Credibility with Your Audience

by Karen Simon

I am currently the happy recipient of several introductions from my satisfied customers to their contacts. It is times like these that I am reminded that there is nothing like a third-party referral for that added touch of relationship-building and credibility.

After an introduction has been made, I am far more likely to receive a returned email or phone call because those initial trust barriers have been removed. If my customer has experienced great results from my products, it is believed that my products will be a good fit for their contacts as well. Starting with these assumptions makes my role as a sales person much easier.

But what about those times when my customers forget to spread the good word about how fabulous my products are?  Read More

More Insider Articles

Watch this column for regular articles that will help you kick your marketing programs into high gear.

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Karen Simon
Digital Marketing Solutions, EE Journal