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Headlines That Work

Title Your Content So Engineers Will Click It

by Karen Simon

We all know that it is important to generate useful content. Not only does your content need to be well written, but also your audience must find your topics important enough to justify their time spent reading it. One of the ways they make their choice is by the headline.

Here are some things to keep in mind for choosing an effective headline that will result in the maximum number of engineers consuming of your content:  Read More

The Best Quotes From Content Marketing World 2016

It’s Time to Go “All In”

by Karen Simon

I know that many of you were suffering from FOMO (Fear of Missing Out) as the premier conference for content marketers, Content Marketing World, completed another impactful event last week. Over 225 speakers from top brands and agencies shared their words of wisdom about the latest and greatest strategies in the world of content marketing. Here is a summary of just some of the insights that were shared.  Read More

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Watch this column for regular articles that will help you kick your marketing programs into high gear.

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Karen Simon
Digital Marketing Solutions, EE Journal