Welcome to our
Media Kit!

Combining the best of traditional journalism with the power of new media distribution, Techfocus Media re-invented the trade press - without the press.
 

Techfocus Media's EEJournal delivers unique engineer-to-engineer insight that has attracted a large and loyal audience of engineering professionals. Our original content is delivered to that audience when, where, and how they want it - whether they prefer web, e-mail, mobile, or one of the many emerging social media channels.
 

When it comes to delivering your message to the decision makers, and connecting you directly with them exactly when they're about to make a purchase decision, Techfocus Media's Advertising and Content Marketing products give industry-leading results and value. 

 

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Subscribe to our Marketing Insider Newsletter

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Watch this column for the latest tricks, tips, and trends for marketing to engineers.

karen_polaroid.pngThe EE Journal Marketing Insider is a new feature of EE Journal - designed specifically for high-tech marketers. We at EE Journal have more than a decade of experience working with dozens of companies on hundreds of online marketing campaigns - all targeting the engineering community.  

During those ten years, we have gained significant insight into what makes a successful marketing program in the engineering world, and we want to share that knowledge with you. Watch this space for regular articles that will help you kick your marketing programs into high gear, and sign up for our Insider email newsletter that will bring you the latest each month.

-- Karen Simon, Director of Digital Marketing Solutions
and Business Development

Hold the Stuffing!

Keywords Stuffing vs. Keyword Optimization

by Karen Simon

Back in the day, keyword stuffing was as common as diced bread in a turkey. But over the years, the practice of shoving as many keywords onto a page in order to manipulate SEO ratings has become a major “no no.” It is now well known that this type of “black hat” tactic makes for an irritating user experience and is now penalized by Google, sending offenders to page 200 of the search rankings. Read More

 

The Truth About Syndicated Content

by Karen Simon

Syndicated content refers to content that is republished on another website with the permission of the original author. In the electronics industry, this could include white papers, app notes, videos, webinars, tutorials, data sheets, or any other type of content that can be delivered online.

In the age of content marketing, where everyone is struggling to develop as much content as possible to provide value to their customers, why would anyone want to give such an important resource away?  Read More

 

Content Marketing Done Right

How A Company Got Me Hooked

by Karen Simon

This week I want to share with you a shining example of a company making the most of the content marketing trend. If you are looking for content marketing done right, you need go no further than Hubspot.

Hubspot, Inc. is an inbound marketing and sales software company whose products “help companies attract visitors, convert leads, and close customers.” Their software-as-a-service product for inbound marketing includes tools for content management, email marketing, social media marketing, analytics, landing pages, SEO, and more.

But this blog post is not intended to be an ad for Hubspot. I just wanted to share with you where to get some great FREE stuff and to show you an example of what is possible in the realm of marketing these days. This company builds relationships and provides value up the wazoo! Here is how they hooked me…  Read More

 

Content Marketing World

Lessons From the Guru's of 2014

by Karen Simon

Content Marketing World 2014 is now complete. The largest content marketing event in the world, created by Joe Pulizzi, founder of Content Marketing Institute and author of “Epic Content Marketing,” boasted over 2600 attendees from 50 countries and more than 60 sponsors. Actor Kevin Spacey was the keynote speaker, and the top content marketing experts in the industry shared their expertise.

Here is what they had to say….  Read More

 
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