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Combining the best of traditional journalism with the power of new media distribution, Techfocus Media re-invented the trade press - without the press.
 

Techfocus Media's EEJournal delivers unique engineer-to-engineer insight that has attracted a large and loyal audience of engineering professionals. Our original content is delivered to that audience when, where, and how they want it - whether they prefer web, e-mail, mobile, or one of the many emerging social media channels.
 

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Watch this column for the latest tricks, tips, and trends for marketing to engineers.

karen_polaroid.pngThe EE Journal Marketing Insider is a new feature of EE Journal - designed specifically for high-tech marketers. We at EE Journal have more than a decade of experience working with dozens of companies on hundreds of online marketing campaigns - all targeting the engineering community.  

During those ten years, we have gained significant insight into what makes a successful marketing program in the engineering world, and we want to share that knowledge with you. Watch this space for regular articles that will help you kick your marketing programs into high gear, and sign up for our Insider email newsletter that will bring you the latest each month.

-- Karen Simon, Director of Digital Marketing Solutions
and Business Development

Avoid Metric Myopia

by Kevin Morris

We often run into marketers who are highly data-driven. Being data-driven isn’t a bad thing in itself. It makes good sense to support important decisions with key data.

However, when it comes to marketing campaigns, we far too often see marketers focused on a single metric, and that can be a recipe for disaster.  Read More

 

Why Technology Companies Must Promote Video Content

More Ammo For The Battle Of The Budgets

by Karen Simon

We’ve all heard the saying, “A picture is worth a thousand words.” So why are some marketing departments still having trouble securing the budgets they require to provide their customers with content in an entertaining and informative way that gets results: ie, video?

To help the technology marketer with the battle of the budgets, here is a top 10 list of why companies need to invest in promoting their video content.  Read More

 

How to 10X Your Content Marketing Engagement

Mr. Marketer, Tear Down This Wall!

by Kevin Morris

This could be the most important marketing tip you get this year. Most of you, in companies that market to engineers, will probably ignore it. Or, you’ll think it’s a great idea, but your company’s outdated and entrenched policies and procedures will stop you from implementing it. For a few of you, though, this is a chance to be a true marketing hero.

It’s time to tear down the registration wall.  Read More

 

PR 101

Are You Ready for PR?

by Maria Vetrano

A very long time ago I asked myself the question, “What is PR?” I really wanted to know because I had been hired by a small Cambridge, Mass.-based software company to do PR as well as marketing communications, and I had to figure it out on my own.

This was before a public Internet. It was before Windows and Pentium processors and even before Apple was a massive consumer electronics company. PR, or Public Relations, was very different in those days, and things have changed dramatically over the past 25 years. There are many resources for technology companies that want to do PR, including oodles of PR agencies, a gaggle of specialized PR tools, fewer paid professional editors and more bloggers, and many more online than print publications.  Read More

 
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