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Bad Ads Masquerading as Marketing Campaigns

And What to do Instead

by Karen Simon

It’s Halloween week, and the spooks are out in full force.

You know the ones I’m talking about - those annoying pop-up ads masquerading as marketing campaigns. It’s enough to scare anyone away from the article they were attempting to read.

Is it just my experience, or has annoyance advertising become more prevalent lately?  Read More

“Must Have” Tools for Capturing Content Ideas

by Karen Simon

You never know when you will wake up at 3 a.m. with that “Aha!” moment - the perfect topic you have been searching for has just popped into your head. In lieu of the old-fashioned pen and pad of paper by the bedside table, in this day and age I grab my cell phone, computer, or tablet to document the idea. Here is a list of some of my “must have” tools that I use to ensure that a great content idea is not lost. Read More

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Watch this column for regular articles that will help you kick your marketing programs into high gear.


Karen Simon
Digital Marketing Solutions, EE Journal