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EEJournal delivers unique engineer-to-engineer insight that has attracted a large and loyal audience of engineering professionals. Our original content is delivered to that audience when, where, and how they want it - whether they prefer web, e-mail, mobile, or social media.

When it comes to delivering your message to the decision makers and connecting you directly with them exactly when they're about to make a purchase decision, EE Journal Advertising and Content Marketing services give industry-leading results and value.

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Demand Generation vs Lead Generation

A Revolution in Content Marketing

by Kevin Morris

Many marketing teams we work with these days are abandoning the mandate for “Lead Generation” in favor of “Demand Generation.” But are we just debating terminology? Is this simply a semantic difference? Aren’t “Demand Generation” and “Lead Generation” fundamentally trying to accomplish the same thing, using the same methods?

The answer is an emphatic, “No!”  Read More

Dramatically Increase Your White Paper Engagement

How to Get the Most Out of Your PaperBoost Program

by Karen Simon

There is nothing worse than spending time, energy, and budget on your content marketing program only to receive crickets chirping in response to your efforts. That is why EE Journal created the “Boost” programs.

EE Journal’s Boost products take full advantage of our 13 years of building a massive engineering audience to drive a maximum amount of engagement to your white papers, videos, and blog content. But there are some tricks to getting the most out of your “boost.”  Read More

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Watch this column for regular articles that will help you kick your marketing programs into high gear.


Karen Simon
Digital Marketing Solutions, EE Journal