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Marketing is a Marathon, Not a Sprint

by Karen Simon

From time to time, a new customer will contact me in the middle of their campaign and say, “Hey, I just wanted to check in and see how the campaign results are coming. Do you have any feedback so far?”

While it is natural to be curious and to desire to impress the team with a preview of good news prior to the official news, these questions typically force me to respond with something like, “Well, it looks like a campaign that’s half over. I’ll send you a report when it’s done.”  Read More

A Picture is Worth a Thousand Words

Why Images Make a Difference in Your Content Marketing

by Karen Simon

Effective content marketing requires more than a good article these days. With all the competition for a reader’s attention, only a few select pieces will survive our lifestyle of distractions. What can you do to ensure that your content is the one that will win the competition for the click? Make sure your content gets noticed.

What is the best way to get noticed? Take advantage of our visually oriented culture and use eye-catching images.  Read More

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Watch this column for regular articles that will help you kick your marketing programs into high gear.

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Karen Simon
Digital Marketing Solutions, EE Journal