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Premier Farnell makes BBC micro:bit coding device available to buy from Newark element14 and MCM Electronics

Small coding device aims to inspire the younger generation to learn to code

Chicago, 20th June 2017, Premier Farnell, the Development Distributor, has made the BBC Micro:bit available to buy in North America through Newark element14 and MCM Electronics.

The micro:bit was originally launched in the UK in March 2016 following an educational programme led by the BBC, in partnership with a group of technology partners including ARM, Microsoft and Premier Farnell. The programme included the gifting of one million micro:bits to support digital learning in schools. Premier Farnell are the exclusive manufacturer of the micro:bit and distribute the device through Farnell element14, CPC and a network of resellers in Europe.

Measuring only 4cm by 5cm, the micro:bit is a hands-on, easy-to-use introduction to the world of technology and is packed with features that provide endless possibilities for creativity. The device is supported by a website, www.microbit.org that features a range of resources and tutorials to help users take advantage of the micro:bit’s vast potential.

25 red LEDs – light them up, flash messages, create games, and invent digital stories
Two programmable buttons – associate them with an action and interact with your projects
On-board motion detector – just like a smartphone; the micro:bit can react to shakes, tilts, and even drops
A built-in compass – sense which direction you’re facing and your movement in degrees
Bluetooth Smart Technology and Low Energy – connect to the internet and the world around you, whether that’s other micro:bits, phones, cameras, or tablets to ‘code on the go’ or take selfies
Five Input and Output rings – connect the micro:bit directly to other devices using crocodile clips or 4mm banana plugs, and send commands back and forth
Ralf Buehler, SVP Sales and Marketing for Premier Farnell, said: “The BBC micro:bit project was a milestone event in the world of STEM education and computer programming in the UK – and we are delighted to make it available to buy through Newark element14 and MCM electronics. As the Development Distributor, we are committed to helping develop the future of technology, whether that is supporting customers building products that can change the world for the better, or helping a teacher inspire their class to get into coding. The micro:bit is a fantastic way to introduce students to coding – allowing hands-on application of technology in a way that can inspire our younger generations.”

Hal Speed, Head of North America for the Micro:bit Educational Foundation said: “Premier Farnell is one of the world’s leading manufacturers and distributors of single-board computers, and we’re delighted that the micro:bit is now available for sale in the U.S. and Canada. Premier Farnell is a vital partner to make the micro:bit available to schools, clubs and families across North America so that every student has the opportunity to learn the foundational skills of computer science in elementary and middle school.”

The micro:bit is available in a range of pack sizes from single micro:bit and ‘micro:bit go’ packs which include a USB cable, battery holder & 2x AAA batteries along with a Quick Start Guide and four inspirational ideas to get started; to ‘Club’ packs of 10 and bulk boxes of 300.

The micro:bit will be available to demo at ISTE in San Antonio, on June 25-28, 2017 – visit stand 3241.

About us

Premier Farnell is a global technology leader with over 80 years in the high service distribution of technology products and solutions for electronic system design, production, maintenance and repair. Premier Farnell uses this experience to support its broad customer base, from hobbyists to engineers, maintenance engineers and buyers as ‘The Development Distributor’, working with leading brands and start-ups to develop new products for market, and supporting the industry as it seeks to develop the current and next generation of engineers.

Premier Farnell is a business unit of Avnet, Inc., (NYSE:AVT). Premier Farnell trades as Farnell element14 in Europe, Newark element14 in North America, and element14 throughout Asia Pacific.

For more information, visit the website at http://www.premierfarnell.com

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