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Women key to successful startups, suggest studies

Groups that include women and men outperform those comprised of only one gender.

The thing that is often overlooked about diversity is that teams composed of something other than a cognitive monoculture often have a competitive edge over their less-diverse counterparts. Take, for example, gender in tech companies.

The inimitable Eric Barker of the must-read social science and psychology blog Barking up the wrong tree has gathered a handful of studies on this subject, and I think of them every time I’m assembling a team.

Granted, this entire enterprise is colored by society’s and my own (ever-shifting) assumptions, so I’m not making any claim whatsoever as to the immutability of the claims made below.
via technology review

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