Once upon a time, Silicon Valley was all about the technology. You developed a skill at something and then applied it to anything that would give you an edge over someone else.
So, for instance, if you’re a company like Wolfson, with a knack for developing analog front-ends for consumer items, then you might do a wide range of them for things like, oh, imaging, audio, etc.
They call that “horizontal” marketing.
But that fell out of favor. Maybe engineers got too busy. Maybe someone had a marketing book … Read More → "Vertical or Horizontal?"