MIPS Plants a New Family Tree

“Aptiv” Line of Processors: the Start of a New Generation

by Jim Turley

Blame BMW. Or maybe Sears, Roebuck & Co. The trend of classifying all your products into clearly defined low, middle, and high ranges has now extended its grasp to MIPS Technologies.

Carmakers figured out a long time ago that it would help sell cars if consumers could keep all the confusing model numbers straight. Thus, General Motors had its Chevrolet brand (low end), its Buicks (midrange), and its Cadillacs (high end). That branding strategy served the company quite well, even when all three cars were actually the same vehicle with different hood ornaments.  Read More


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Racing Electronics

Posted on 05/16/12 at 1:22 PM by Jim Turley

Jim Turley
Nice article, Dick. Count me among the envious.

MIPS Plants a New Family Tree

Posted on 05/15/12 at 5:17 PM by kevin

kevin
I think, in processor architecture diagnosis, the term is no longer "hyperAptiv" but "Application Deficit Disorder" - it's when you have a great new processor but not many applications run on it yet...

The Process of Process Tracking

Posted on 05/15/12 at 3:01 PM by Jim Turley

Jim Turley
It's the devil's work, I tell you! Repent!

Oh, wait... It's Satin, not Satan.

Never mind.

MIPS Plants a New Family Tree

Posted on 05/15/12 at 2:59 PM by Jim Turley

Jim Turley
I asked about "hyperAptiv" but suspect that it was considered and discarded.

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