Women key to successful startups, suggest studies
by Laura Domela
March 21, 2012 at 3:20 PM
Groups that include women and men outperform those comprised of only one gender.
The thing that is often overlooked about diversity is that teams composed of something other than a cognitive monoculture often have a competitive edge over their less-diverse counterparts. Take, for example, gender in tech companies.
The inimitable Eric Barker of the must-read social science and psychology blog Barking up the wrong tree has gathered a handful of studies on this subject, and I think of them every time I'm assembling a team.
Granted, this entire enterprise is colored by society's and my own (ever-shifting) assumptions, so I'm not making any claim whatsoever as to the immutability of the claims made below.
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