Browsing through an Ikea catalog is basically a modern adult’s version of playing make-believe, letting you imagine just how gorgeous your apartment will never be. And it turns out, an Ikea catalog is even further from reality than you may have already thought: 75 percent of its product images are now CG. The surprising fact was noted by the The Computer Graphics Society, which spoke at length with Ikea about why it’s eschewing photography for digital renders. Basically, it gives Ikea’s designers a lot more flexibility, and it removes hurdles associated with getting products shipped around the globe in time to photograph them when on a deadline. Ikea actually said back in 2012 that it was moving toward having a quarter of its catalog be CG in 2013, so, seemingly, it had quite a bit of success with that.
via The Verge
September 1, 2014
featured blogs
Mar 19, 2024
I sometimes wonder whether the coffee stations in the office are strategically designed to make people collide and give people who don't normally interact much a chance to talk. If yes, then isn't that an awesome idea? Yesterday, while taking a coffee break, an AE, Benny...
Mar 18, 2024
If you've already seen Vivarium, or if you watch it as a result of reading this blog, I'd love to hear what you think about it....
Mar 18, 2024
Cloud-based EDA tools are critical to accelerating AI chip design and verification; see how NeuReality leveraged cloud-based chip emulation for their 7NR1 NAPU.The post NeuReality Accelerates 7nm AI Chip Tape-Out with Cloud-Based Emulation appeared first on Chip Design....