Tools, Airplanes, and Smart Watches

Embedded Design Makes The World Go Round

by Amelia Dalton

In this week’s Fish Fry - we’re talking tools, we’re talking airplanes, and we’re talking watches. First, I’m chatting with Jim McElroy (Vice President of Marketing - LDRA) about where LDRA fits in the embedded tool landscape, what their compliance management system is all about, and how this compliance management system may help you get your next Mil/Aero design off the ground. Also this week, I’m checking out how Aldec’s new Spec-TRACER tool suite can help you navigate the twists and turns of your next DO-254 design and why you should check out a new Kickstarter campaign that is attempting to launch a brand new smart watch called The Agent.

 

ASIC is a Four Letter Word, Napalm Bats, and The GertBoard

by Amelia Dalton

Fish Fry is treading on scary ground this week. Guard your children, hold your RTL close and your soldering gun even closer. We're talking ASIC design costs. I know many of you are cowering in fear at the slight mention of custom chip NRE costs, but my guest is Reid Wender (Triad Semiconductor) and we're chatting about how you can relinquish your mixed-signal ASIC design cost fears once and for all. Think of it as an NRE exorcism, sorta.

 

(Raspberry) Pi in the Sky

Hackers, Makers, and Gert van Loo

by Amelia Dalton

Fish Fry is going raspberry this week, Raspberry Pi that is! My special guest is none other than the co-creator of the Raspberry Pi board Gert van Loo. Gert and I are chatting about how the Raspberry Pi board was created, how Gert built upon Raspberry Pi to create the Gertboard, and why he thinks IO education is important for the next wave of engineers. Also this week, I'm chatting with Cliff Ortmeyer (newark element14) about the interesting intersection of hackers, makers, and engineers.

In keeping with this week's theme, I have a Raspberry Pi Model B to give away to one lucky listener--courtesy of newark element14.

 

Ultra-Low Power Strikes Again

by Amelia Dalton

Show me an engineer that isn't worried about power consumption and I'll show you a bridge I'd love to sell you. Getting the power consumption down in your designs can be a tricky dance. From the semiconductor process, to the components you choose, to the embedded software you use, just about every decision you make affects your system power. In this episode of Fish Fry, we're talking to Gordon Hands (Director of Marketing - Lattice Semiconductor). Gordon and I chat about the world's smallest FPGAs and what ultra-low power devices can do. Also this week, I'm talking with Alf Bogen (CMO - Energy Micro) about how Energy Micro is making a name for themselves in the low power business.

 

Westward Ho!

Design West or Bust

by Amelia Dalton

Pack up your soldering gun, your API handbook and your slide rule, we're heading to Design West 2013 - where the sun is high, the booth babes look bored, and the tumbleweeds are plentiful. This week I'm chatting with Joerg Bertholdt (Director of Marketing, MCU Tools and Software - Atmel) about embedded design tools and how the right tools just might make your next embedded design a whole lot easier. Also this week, I'm breaking down my Design West swag count and investigating what the heck the semi truck on this year's expo show floor was all about.

 

FPGA Tools, Marketing Malarkey Goggles, and More

by Amelia Dalton

FPGA Tools - can't live with them, can't design without them. This week's Fish Fry is about ending the first part of that meme and how Xilinx is hoping to make our design tool experience a whole bunch easier. My guest is Tim Vanevenhoven (Senior Marketing Manager - Xilinx) and we're going to chat about design abstraction, IP integration, and how the FPGA tool community is working together to provide more powerful, easier to use solutions. Also this week, I give a sneak preview of my previously top-secret, special-purpose augmented reality glasses - and I'll tell you how I plan to use them to cut through the marketing fog at the upcoming Design West show. Hmmm... Maybe I should do a Kickstarter project to get these guys into volume production...

 

My Substrate or Yours?

by Amelia Dalton

Fish Fry is getting down to bare metal. We’re talking the who, what, where, and how of multi-substrate technology and checking out why the tools of today may not be up to snuff for tomorrow’s 3D IC packaging. Also this week, we look at the challenges of 100G designs and investigate why Portland, Oregon was ranked the second nerdiest city in the United States.

 

Sensors on the Brain and FinFETs in the Game

by Amelia Dalton

Fish Fry is headed to the Land of Next this week - the next process nodes, the next big breakthrough in brain sensor technology, and the next Kickstarter investment you should consider. My guest is Wilbur Luo (Cadence) and we’re talking 16, 14, and 10nm, what’s in store for these next process nodes, and how the design challenges associated with FinFETs are going to keep us on our toes.

 

Boldly Going...

Where No Fish Fry Has Gone Before

by Amelia Dalton

Fish Fry is going off the rails this week. We’re trading o-scopes for tri-corders. We’re ditching that RTL, HLS, UVM and I2C for JTK baby. JTK. Yes, I said it. My guest is Marc Cushman, author of the book "These are the Voyages - The True History of Star Trek: The Original Series, Season One”. We're dishing about some of the juicy details of this new book including how Hollywood politics shaped its legacy, what Gene Roddenberry's private memos revealed about the nature of the show, and how Star Trek has shaped the world as we know it.

 

These Silicon Times - They Are a Changin'

From Silicon to Tools and Back Again

by Amelia Dalton

With Moore’s Law in our back pocket, we’re hitching a ride to 2015 and the next process nodes. That's right, we’re talking hardcore chip design. From your silicon dreams to their verified reality, we're looking at each step of the chip design process with Frank Schirrmeister from Cadence Design Systems. Frank and I are going to chat about some serious top-to-bottom design flow business and try to map out a path to the future.


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