May 13, 2011

Cracking The Marketing Code

Intel Announces New Transistors and Cadence Snatches Up Another EDA Start-Up

by Amelia Dalton

This week I try to crack the marketing code of Intel’s new tri-gate transistor announcement and will dig through some of the details to figure out how this new transistor technology will shape the future of semiconductor design. I also report on Cadence’s new acquisition of Altos Design Automation and investigate how the newest rumblings at Cadence will affect the future of EDA360.

Did you know that video game creation is now considered art? Check out this week’s Fish Fry to find out how I plan on reshaping the world of virtual conferences to include artful video game features.  

If you like the idea of this new series be sure to drop a comment in the box below. I appreciate all of your comments so far, and we will be working to enhance the Fish Fry each week - as long as you're watching.


Watch Previous Fish Frys

Fish Fry Links - May 13, 2011

The Legend of Friday The 13th 

Jim Turley's Article: Let's Get Small - Intel's 22nm Announcement Is Big, But not That Big

Cadence Acquires Altos Design Automation

Video Games Are Now Art

Electronics Engineering ToolKit Pro



Total Posts: 24
Joined: Jan 2010

Posted on May 13, 2011 at 10:12 PM

Well this is only for bragging rights since I don't have an iPhone and am more inclined in the Android direction.

The peak to peak voltage of a sine wave is twice the square root of 2 of the rms voltage. So a 120 V sine wave would be 339.36 p-pV. If your waveform is other than a sine wave your results could be different.


Total Posts: 10
Joined: Dec 2010

Posted on May 16, 2011 at 7:37 PM

Steve has the right formula - he's just using a rounded version of square root of 2. Without the rounding it would be 339.41 p-pV. No iphone here either - cool app idea though


Total Posts: 24
Joined: Jan 2010

Posted on May 18, 2011 at 1:14 AM

Adam is correct that I used a rounded, from memory version of the square root of 2. I should have properly rounded of the answer to 339 p-pV given that was the precision of the stated problem.


Total Posts: 361
Joined: Apr 2009

Posted on May 18, 2011 at 12:53 PM

All this discussion of the square root of two seems really irrational to me. However, to be nit-picky in a different way, I would like to point out that I think Amelia said:

"...the peak voltage for a sine wave whose RMS voltage is 120."

Absent a DC component, I think the "peak" voltage would be half of the "peak-to-peak" voltage, wouldn't it?

Yeah, I know. I had a guy like me back in EE316 too...

Lord Loh.

Total Posts: 53
Joined: Dec 2009

Posted on May 18, 2011 at 3:06 PM




Embarrassing - about forgetting to square

Added Later: As mentioned by kevin - in the absence of any DC components.


Total Posts: 24
Joined: Jan 2010

Posted on May 18, 2011 at 4:33 PM

Kevin, Yes if you want to be nit picky in that way the correct answer would be 170 Vpeak, or -170 Vpeak if you prefer smiling.
You must be logged in to leave a reply. Login »

Related Articles

Where is the Value? Where is the ROI?

IoT Business Model Ruminations

by Bryon Moyer

When you think about it, the much-vaunted launch of the Internet of Things (IoT) represents an enormous investment in research, development, and rollout. Much is made of all the cool things well be able to do once its all in place, but I see less discussion of what the return will be on all of that investment. After all, some of us may be focused on this because we think the technology is cool, but someone else has to pay us, and so theyre going to want to see something for their efforts in the long-run.

You might wonder, for example, why a simple, self-respecting thermostat maker would want to get all complicated by adding a bunch of functionality to the poor little wall-mounted bugger, bringing the phone and cloud into the party as well. If youre that thermostat guy and youre using classical marketing thinking, then one reason for doing this might be so that your thermostat will do more than your competitors, and so youll sell more than they will.

The return? The extra profits from the extra sales....

From Cradle to Cloud

Education Meets High Tech

by Amelia Dalton

Who Controls the Power?

Open Power Foundation Aims to Make PowerPC More Plentiful

by Jim Turley

Once upon a time, there were many little RISC processors frolicking in the deep green microprocessor forest. There was the jaunty little ARM. The bright little SPARC. The mighty little MIPS. The aristocratic little PowerPC. And so many others. They all played and laughed and had ever such a good time.

Then, one by one, the happy little RISC processors started disappearing. Were they gobbled up by the big, bad CISC processor that lurked in the woods? Did they cross over the Wheatstone Bridge and into another land? Or did they just get lost in the tall grass, wandering aimlessly until their mommies and daddies forgot about them? ...

iWatch, You Speculate Incessantly

by Bruce Kleinman, FSVadvisors

I held out as long possible before writing anything iWatch related. The irony is that I am iFatigued with everyone iGuessing about an iUnnanounced product, and yet here I am contributing to the noise. iCaramba! The proverbial last straw: I read a piece comparing Microsofts unannounced wearable to Apples unannounced wearable. OMG.

And AFTER deciding to write this piecebut before I could startanother piece appeared with the declarative headline Heres Everything We Know About the iWatch. And because I cannot make up stuff this good, apparently the things we KNOW include:...

FPGA-Prototyping Simplified

Cadence Rolls New Protium Platform

by Kevin Morris

System on Chip (SoC) design today is an incredibly complicated collaborative endeavor. By applying the label System to the chips we design, we enter a...

  • Feature Articles RSS
  • Comment on this article
  • Print this article

Login Required

In order to view this resource, you must log in to our site. Please sign in now.

If you don't already have an acount with us, registering is free and quick. Register now.

Sign In    Register